Simworx, a UK-based developer of media-based attractions, has debuted a fresh new logo.
Designed to unite both the Simworx and Robocoaster brands under one logo, in order to showcase the brands' 'one identity', the new branding features a bold 'S' overlaying a Union Jack in Simworx' original colour scheme of cyan and grey encircled in a sphere. The Union Jack reflects Simworx's status as a British company, while the sphere is intended to represent the company's global exporting expertise.
Terry Monkton, managing director at Simworx, said: "The team here at Simworx have been working hard over the past month to come up with a modern take on our current logo, that now unifies both the established Simworx and Robocoaster brands."
"The strapline: 'Media Based Attractions' is a reference to our diverse product range whilst the new icon promotes us as a Great British company that is proud to export worldwide," Monkton adds.
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